May14
value, brand loyalty, genx
How Do I Smell?
Recently I’ve grown tired of the Bath and Body Works “Cherry Blossom” smell. So, I went “scent shopping” again in Bath and Body Works and have discovered their new line called “Optimism”. It’s a very orange-y clean smelling line. It’s packaged in a clean, but powerful way. They’ve put wishes/dreams on the containers. Things like “I land my dream job.” “I win the lottery.” that really do (silly enough) give me hope and optimism. I’m not sure if it’s targeted to me, the Gen X mother and professional, or not but it certainly speaks to me. Good Job Bath and Body Works. Not only do you provide excellent value, but you make me feel good about my purchases too.
Posted by Jennifer Carey on May. 14, 2009
ooooh i like that smell too! my favorite smell is “bella” by mary kay! it smells amazingggggg!
Posted by Alison on 05/15/2009 08:23 AM