MindComet

Demystifying Sunscreens

There is an excellent article in the New York Times on how to understand both the new sunscreen labels and the existing ones. SPF is about burn time, the higher the number the longer you can stay out in the sun without burning. The term “Broad Spectrum” is meant to indicate protection from UVA rays as well, but it is unclear on the packaging how well it works. Consumer Reports “Best Buys“ for total protection are Target’s Up&Up Sport SPF spray and No-Ad with Aloe and Vitamin E, both are low cost alternatives.

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Posted by Jennifer Carey on Jun. 24, 2011

The Pyramid Is Now A Plate!

The USDA has replaced the food pyramid with a plate! The plate image is more applicable to real-world eating than the pyramid and should promote smarter choices about the type and volume of food we consume. The USDA is also offering ten helpful tips to better nutrition, mainly centered around being conscious of what you’re consuming (know how many calories you need, eat more slowly, smaller portions more often, etc) The most interesting tools require you to log in to use them, but the Analyze My Diet and the Personalized Food Plan are worth a look. I entered what I had eaten so far today and am pleasantly surprised by how much I can eat for dinner tonight!! If you’ve not yet visited the site, you should think about checking it out.

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Posted by Jennifer Carey on Jun. 08, 2011

Nostalgia, How I Love You!

I am loving the nostalgia trend that is occurring. For me, it started with with Battlestar Galactica, then there was G.I. Joe, and The Smurfs. But the best has to be The Muppets. I love the new trailer and I cannot wait until the movie opens later this year. I hope you enjoy the trailer and maybe join me in a theater-going after it opens!

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Posted by Jennifer Carey on May. 25, 2011

Things You Can Do With Your Mind, Today!

As a child and frankly even now, I had fantastical ideas about what would be possible to do with the power of your mind. These ideas were/are very X-Men’ish or wizardy like changing the weather, moving furniture, teleportation, or influencing people. And in some respects, reality is emulating fantasy. I ran across an article about scientists at a german university that have created a car that you can steer with your mind. Very cool. Researchers at UC, San Diego are also working on a way to use thoughts to dial a phone. I have also run across an article on a japanese company that has developed a device that visually displays your emotions by reading your brainwaves. There is a catch, however… The device that displays your emotions is a cat-eared headband. You can don this headband and the ears attached will move in realistic catlike ways to visually communicate your emotions. Click here to see the article and promotional video. The power of the human mind is amazing and so are the things we create… Some just more than others.

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Posted by Jennifer Carey on May. 09, 2011

Who Do You Want To Be?

As another birthday approaches, I find myself reviewing my actions and my state of being. I’ve learned many lessons, some more than once, and feel both a sense of growth and of slide. I think (or at least I hope) that’s normal. I’ve not been perfect, I’ve made mistakes and as hard as they were to endure at the time, I believe that those battle scars will improve the person I am now and will pave the road to the person I want to be. I also examined my New Year’s Resolutions (1. Asking for what I want and 2. Being more direct and positive in my daily communication) and I feel like I am still on track with them. It has not been easy and I’ve had unexpected results, but it’s progress and progress is never bad.

I utilized the old stand-by “Write Your Own Epitaph To Help Define Who You Want To Be” exercise when I started to think about the upcoming year. It was an interesting experience and I think the outcome is both true to my nature as well as challenging. My epitaph is “Laughed, Loved, And Tried… Even When She Was Scared.“. At some point, I hope to move past being afraid but I am no longer letting fear stop me. Again, it’s progress and progress is never bad.

What lasting statement defines who you are or would like to be?

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Posted by Jennifer Carey on Apr. 27, 2011

Truly Great Engagement

I was having a discussion with a friend about advertising and was forwarded an article about truly great advertising and customer engagement. I had not seen this before, but I think that Target’s agency did a wonderful job. Check it out. Enjoy!

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Posted by Jennifer Carey on Apr. 18, 2011

It’s Been Five Wonderful Years

Yesterday was the completion of my fifth year of employment at MindComet and I am as happy today as I was five years ago. I’ve gained knowledge, had many wonderful experiences, and met many interesting and amazing people. While I would like to think that I’ve made an impact on MindComet, it has been the other way around; MindComet has had an impact on me. I have grown and changed so much in my time and through my experiences here and I am very excited to see what the future holds. I am grateful that I work with such amazing people and I look forward to coming into the office every day. I had read recently that “marrying well” is the most important decision you will ever make and that isn’t just limited to your life partner, but who you do business with, who you befriend, and who you choose to be around. I feel like I married well when I accepted employment at MindComet and that feeling has only grown. Did you “marry” well?

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Posted by Jennifer Carey on Apr. 05, 2011